I’m an experienced and highly motivated Art Director with a deep-rooted passion for creative storytelling and visual design. My journey began in styling and over the years I’ve grown into a versatile Art Director with hands-on expertise in conceptualising and leading end-to-end shoots across fashion, beauty, kidswear, food, and home.

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With years of experience at NEXT (Lipsy, Love & Roses, Friends Like These, Curves Like These, Lipsy Girl), I have had the opportunity to shape and elevate brand identity through engaging stills and video. I pride myself on managing multiple projects in high-pressure environments. I am solution-focused and bring a positive and enthusiastic approach to each shoot.

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I love bringing creative ideas to life! From the early spark of a concept to the final edit. Whether I am directing on set or refining content in post, I’m all about the details. I care deeply about creating visuals which not only look beautiful but also tell a clear and consistent story.

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